Educational App Store
Assessing the effectiveness of educational apps against curriculum based outcomes
The Educational App Store is built on the premise of providing Parents, Teachers, and Students with certified apps which best align with curriculum-based learning. I worked at the startup as a digital designer for just over a year with the objective to build upon an existing website to improve user experience, reduce dependency on paid traffic, and increase overall engagement.
Working with a developer, content writer and digital marketer we rebranded, redesigned and relaunched the entire site and achieved the following Google Analytics improvements:
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Unique visits +46.68%
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Bounce rate -49%
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Time on site +610%
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Page views +440%
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Organic Traffic +148.5%
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Paid Traffic -98.76%
I redesigned the homepage to reflect the services EAS provide. The top carousel can be frequently updated with the latest information while the fixed buttons below direct users to the product landing pages
Redesign of the registration page to clearly show the benefits to joining the mailing list. Causing a 87% spike in registrations over the first month.
Redesigned targeted landing page so users were better aware of the services on offer to them.
I redesigned the homepage to reflect the services EAS provide. The top carousel can be frequently updated with the latest information while the fixed buttons below direct users to the product landing pages